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Class notes International Marketing MKTE401 Hollensen, ISBN: 9781292251806
- Lecture notes • 19 pages • 2023
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- $8.89
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This is my notes on International Marketing course. This is the Marketing perspective when you decide to enter a certain market - how you are going to be aware of the customer or consumer's insights and painpoints.
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Market Strategies
- Lecture notes • 18 pages • 2022
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- $9.02
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Global Marketing - Market Strategies 
 
Notes from Global Marketing - Hollensen
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summary global/international marketing
- Summary • 133 pages • 2022
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- $7.76
- 6x sold
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complete summary of the book global marketing made for the subject international marketing at Fontys IB Eindhoven
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Summary Global Marketing, ISBN: 9781292251806 Managing internationalization (B-KUL-Y02780)
- Summary • 127 pages • 2020
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- $7.21
- 2x sold
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Summary of the course managing internationalisation, the course was taught by the substitute teacher Zhang Haiyan. 

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International Branding Exam Year 4 IC
- Package deal • 2 items • 2020
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- $17.21
- 10x sold
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This bundle consists of two summaries of the two main books for the International Branding specialization course.
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Summary Global Marketing by Svend Hollensen, International Branding Exam Year 4 (2020/2021
- Summary • 67 pages • 2020
- Available in package deal
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- $10.54
- 14x sold
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Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. 

Included chapters are (only relevant theory stated for the exam):
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chaper 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 14
Chapter 16
Chapter 17
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